CSR: Expert counsels on project execution, resource management

Corporate organisations, while trying to keep faith with Corporate Social Responsibility, CSR, policies, must weigh the cost implications of such policies, especially their available resources before embarking on it.

In this regard, an expert, Jonathan Austin, CEO of Best Company has said that, CSR project doesn’t have to be a burden or a drain on resources.

Austine, who made this known in a chart with Daily Times recently in Lagos, said that, “Sometimes, it can actually aid productivity, by inspiring employee engagement.

Having a staff fun day every quarter, for example, not only gives employees something to look forward to, but allows you to raise regular sums of money for charity at the same time.”

According to him, “An unsuccessful CSR policy usually comes down to a business feeling disconnected from charitable organisations or lacking the time.

By staying local and helping a charity or community project on your doorstep, you can easily see the difference your help is making. Put aside an hour on a Friday afternoon where you and your staff can make a mass trip to the local charity of your choice. If it’s only down the road, people are a lot more likely to get involved.”

He pointed out that, ” Many companies on the Best hundred List are experts in their field and have a lot of knowledge to share. One great example is a well-known phone service provider that runs “Techy Tea Parties” for Age UK and other local charities.

At these events guests can spend around two hours having a one-on-one with a member of the company’s team, who helps them with their tech challenges. It’s really just about spending time with someone from their local community, over some tea and biscuits.”