100,000 Nigerian Pupils to be Financially Literate by end of year's Second Quater.

To further increase the awareness on financial literacy, the global money week a yearly event, which would close on the 17th March has been used as a platform by the Ajapa world, to initiate the Ajapa World financial literacy club, an initiative geared towards rejuvenating forgotten values most especially financial values amongst Nigerian Children through fun but educative measures.

According to CEO Ajapa World, Mr Akin Braithwaithe, Ajapa world is set to role out its financial literacy club to over 1,000 public primary schools in Lagos state.

“Our goal is to reach 100,000 children in the first phase, which we intend to actualise by the end of the year’s second quarter, after which we roll out to the whole of Nigeria in the not too distant future” he stated.

Ajapa World which has been in existence since 2003, started with the production and publication of children books and cartoons and has since diversified.

“We got involved with the financial literacy drive 2 years ago and being a children’s company we saw that this was something we really and truly had to teach children, especially children in the lower income bracket, last year we partnered with UNICEF and finally got approval from the state
Universal Basic Education Board (SUBEB)to roll out the Ajapa Financial Literacy Club in all states of the country” Mr Akin stated.

In commemoration of the Global Money Week, the Ajapa World pupils have had a long rich and overwhelmingly fulfilling experience as they have been taken to Financial Institutions to show them how money is managed in different ways, shopping malls to show them how to spend and shop wisely
for themselves and their families and also the Nigerian Stock Exchange where they were exposed to the operations of the exchange house and encouraged to begin an investment plan with as little as N200.

“The whole essence of this event is to raise awareness in financial literacy and make our children productive, economic citizens.The children in the low income bracket have been left behind which is dangerous to the economy because that is where we have defiant behaviours.
It is important that children in the low income bracket should be paid more attention and teach them how to earn, save and spend responsibly. Which is the three dimensions that the financial literacy club is all about.

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Ihesiulo Grace

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